Another CBS Intellectual Property Victory
Just Friday we wrote about CBS’s continual, successful monetizing of their long tail, their archived properties, at once spirit-lifting to IP managers and valuators alike. There’s more to the story, as we spotlight how IP management strategies must be multi-pronged and coordinated. At one end of the spectrum is the licensing of copyrighted materials long in [...]
CBS Monetizes Its “Long Tail”
Most of the headlines regarding the new license between Netflix and CBS focuses on Netflix. But suppose you are a programming company with copyrighted works in the vault, inventoried, if you will. What is the value of that inventory? If things stay the same, not much, unless somehow clips can be licensed, scripts can be [...]
Should you use NPV when valuing a drug development project?
The Licensing Executives Society International (LESI) article of the month, “The Valuation Of Drug Development Projects—Part 1” by Sangeeta Puran (Mayer Brown International) addresses valuation theory as it relates to drug discovery and research. Says Puran: “The purpose and scenario for which a valuation exercise is undertaken, and by whom it is undertaken, ultimately explains [...]
Two More Items Worth Monitoring in Myriad
Thanks to Patent Docs, we learn of two developments in the Myriad case that are worth analysts’ attention. The first is the fact that the U.S. government is chasing its tail in this case, with the Commerce Department and Justice Department arguing for opposing sides. The latest in this saga is a letter sent on [...]
Nokia Takes a Bold Leap
The Intangible Asset Finance Society’s Mission Intangible blog has an article that converts the top of Barron’s “world’s most respected companies” list (as voted by U.S. money managers) to their Reputation metric. Recall we have looked at Reputation as intangible property, and Mission Intangible sets about proving how it affects value. This year, no surprise, Apple reigns supreme, [...]
Farmville Creator Zynga Valued at $10B
Earlier this month we wrote about the Facebook valuation and its component factors. One of the revenue contributors was Credits on Games and Applications, adding an estimated 16.8% to the revenues of Facebook. Well, it was only a matter of time before the big money (Morgan Stanley, Fidelity, etc.), followed that trail, and now virtual-game [...]
IpVenture Inc. Obtains Sony License
In December we briefly outlined the Intellectual Ventures IP monetization strategy to develop, acquire, defend and license IP, at the time owning some 30,000 intellectual properties. WiLAN is more targeted, but essentially follows the same game plan. There are many such firms, cultivating IP crops, and they are useful to analysts because their deals not only highlight IP value, [...]
New Google Litigation Tactic Revealed
As reported in Computerworld, in the high-stakes, Oracle v. Googlelitigation sweepstakes, Google has officially requested Ex Parte reexamination of four of the seven Oracle patents at issue by the United States Patent and Trademark Office (USPTO). According to USPTO’s own statistics, there is an over-90% chance they will take on the review, and an over-60% chance [...]
The Lay Press Has It All Wrong Regarding Coke’s Trade Secret Recipe
On the 15th of February This American Life let us all in on their discovery: a three-decades-old photograph of a handwritten ledger that looked all-the-world as if it listed the original recipe for Coca Cola, probably the most famous “trade secret” in America, if not the world. Here’s the problem, from an IP value perspective. If Coca [...]
Supreme Court to (Hopefully) Resolve Some “Induced” Infringement Issues
There is a significant case (Global-Tech Appliances Inc. v. SEB, S.A. [Case No. 10-6]) on “induced” patent infringement to be argued later this month at the U.S. Supreme Court. Brian Pandya, an attorney with Wiley Rein in D.C., via the Washington Legal Foundation (WLF), has briefed us on its significance. On an imported item, the only [...]
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