Crocs implements licensing strategy to exploit its brand
Crocs Inc., maker of the comfortable shoes, is about to do what others with successful brands do to increase their revenues: license its brand beyond its core products. As reported recently in the Wall Street Journal and www.brandchannel.com, the company has “announced licensing agreements with several manufacturers as it . . . expand[s] its brand to [...]
Microsoft pledges to support industry standards when it comes to patents
Microsoft is pledging to support industry standards with its patents that are necessary for the development of the Internet and cross operability among mobile devices, reports www.winbeta.org. In a post on its website, the giant software company announced recently that it is changing its tune on how to protect and share patents. Bookmark on DeliciousDigg [...]
Four important things to know as the America Invents Act goes into effect
Much will change in the patent management world as the America Invents Act takes effect. Here’s a list of 4 important changes to keep in mind: File Early and Often. Since the Act changes the U.S. patent system from a first-to-invent to a first-to file, inventors will need “to race to the U.S. Patent and [...]
Two Apple patent filings give glimpse into company’s corporate strategy
Filing patents is critical for protecting inventions, but truth be told, it also gives competitors an inkling into other companies’ corporate strategies. Take two recent Apple patent filings. In the first, the innovative computer company indicates that it will use Siri, the voice-activated technology in its iPhone 4S, into a wide spectrum of Apple products. “The [...]
Will patent reform serve to attract the capital required to improve IP values and stimulate innovation?
Glenn D. Sacks, CPA, of Marks Paneth & Shron LLP, writes the changes in patent law being ushered in by America Invents Act will work to increase the value of patent portfolios and create a system which spawns and nourishes innovation. Here’s how he sees it working: Bookmark on DeliciousDigg this postRecommend on Facebookshare via [...]
Oracle calls an intellectual property audible in lawsuit against Google
Pleasse forgive the football analogy, but in its lawsuit against Google, Oracle has offered to drop its patent charges against Google and rely only on copyright infringement, if the court will hear the copyright complaints quickly. In a filing made January 17, Oracle lays out three proposals to move the case forward: Bookmark on DeliciousDigg [...]
Kodak files for bankruptcy
Yesterday, Eastman Kodak filed for bankruptcy after having failed to raise enough cash to turn the company around. Last Friday, Eastman Kodak Co. filed a lawsuit against Fujifilm Corp. claiming that some of the Japanese company’s cameras infringe on the digital imaging technology created by Kodak. Kodak has been trying to collect money through lawsuits [...]
Sixty-two percent of European Patent Office filings came from outside Europe in 2011
The Europeans Patent Office says its patent filings increased in 2011 to 243,000, up 3 percent from 2010. In turn, the office granted more than 62,000 patents last year. Of those, 62 percent of all filings came from outside Europe, with U.S. applications totaling 24 percent; Japanese applications,19 percent; and Chinese applications, 7 percent. Bookmark [...]
Financial analyst uses scenario planning to predict rosy future for Apple investors
An article in CNNMoney suggests results of the smartphone patent wars will boost Apple’s share price from $35 to $260. Financial analyst Philip Elmer-DeWitt used scenario planning techniques, plugging in multiple outcomes, to derive his conclusions. Bookmark on DeliciousDigg this postRecommend on Facebookshare via RedditShare with StumblersTweet about itSubscribe to the comments on this post
Legos’ effort to use trademark law to extend their patent challenged in the U.S.
Legos’ aggressive attempt to use a 1999 trademark of a 3D photographic representation of the “studs and tubes” interlocking system on their toy building blocks as a long-expired patent extender looks to be in its last stages. Bookmark on DeliciousDigg this postRecommend on Facebookshare via RedditShare with StumblersTweet about itSubscribe to the comments on this [...]
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